Frequently Asked Questions

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SEO tools provide data about the overall status of your website. They discover areas of opportunity and issues that may hinder your visibility in ranking and earning. Just as actual tools each have a specific use, the same is true in SEO.

Search engine optimization tools provide important data about websites such as the number of site visits, traffic sources, and location demographics.

With the detailed information from SEO tools like Google Analytics, digital marketers can adjust their content strategy.

 Tools Include:

• Analytics
• Keyword Research
• Local SEO
• Mobile SEO
• On-page SEO

How much does it costs to advertise on Search engines and Social Media?

You tell Google, Bing or Facebook how much you want to spend on advertising. Then they'll try to get you as many results as possible for that amount. If you want to spend $5 a week, you can, but you can also spend $1,000 a week. 

Some types of advanced ads require a minimum amount to spend to work. 

There are several ways to define and limit costs:

• Overall amount spent
• Cost of each result you get
• You control your overall amount spent through your budget. 
• Set a maximum amount you're willing to spend on a given advertising campaign.

Facebook, Instagram, Bing and Google can help you set a budget, but they don't produce video or photo content, logos, slogans, music or other elements used in advertising and marketing to get customers. That's where PM Solutions comes in.   

Ease

Charging an hourly rate and giving estimates are actually fairly similar strategies. But charging for work on an hourly basis is simpler. It ultimately comes down to personal preference. It allows for detailed estimates to customers.

Pay for Extra Work

Some jobs are bigger or more complex than others so the pay should commensurate. Also, when the estimate is given, you have the flexibility to negotiate a not to exceed clause so there wont' be "charges gone wild."

Details Value

Since hours are easy for customers to understand, it presents business owners with an explanation of what you are doing and how you are working.