About Us

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What is Audience Marketing? Audience marketing is customer centric. The function of audience marketing is to understand a specific customer segment audience, the set of problems they are trying to solve, their personal motivators, their aspirations, their challenges and even their feelings. Audience marketing is like vertical marketing (a market in which vendors are specific to a trade, profession, or group), but with a deeper focus on the person and what they are trying to achieve. What is Audience Marketing? Audience marketing is customer centric. The function of audience marketing is to understand a specific customer segment (audience), the set of problems they are trying to solve, their personal motivators, their aspirations, their challenges and even their feelings. Audience marketing is like industry and vertical marketing, but with a deeper focus on the person and what they are trying to achieve. 

Product marketing is a strategic marketing utility that bridges the gap between product management and marketing communications. Product marketing deals with marketing the product to prospects, customers, and others.  Product marketing, as a job function within an agency differs from other marketing jobs such as social media marketing, marketing communications, online marketing, advertising, marketing strategy, and public relations, though product marketers might use these channels for outbound marketing for their product. Product market definition focuses on a narrow statement: the product type, customer needs or functional needs, customer type, and geographic area.

Relationship marketing is a form of marketing developed from direct response marketing campaigns that emphasizes customer retention and satisfaction rather than sales transactions. It distinguishes from other forms of marketing in that it appreciates the long-term value of customer relationships and extends communication beyond intrusive advertising and sales promotional messages. With the growth of the Internet and mobile platforms, relationship marketing has continued to develop as technology opens more collaborative and social communication channels such as tools for managing relationships with customers that supersede demographics and customer service data collection. Relationship marketing extends to include inbound marketing, a combination of search optimization and strategic content, public relations, social media, and application development.

A solution is a comprehensive offering that will solve a customer problem. A comprehensive offering means it must include all the products, services, parts, training, and any other element a customer needs to fill a need or desire. In many cases it will require including partner services or products. Defining a customer problem is often more complex than it sounds. It has started a new line of thinking around a concept of customer goal, that suggests we understand products as being employed by customers to perform certain jobs for them. Substantive solutions marketing requires marketers to understand why customers buy products, what is the intent, what are the complete requirements and the alternatives being considered.